This radio programme is produced by Ek Duniya Ek Awaaz. The present programme talks about the importance and challenges faced in apple farming. Farmers Pan Singh Rana and Vijay Prakash shared their experiences of farming. They appreciated the existence of cold storage. Vijay Praksh said that the farmers are earning more due to the removal of the brokers. Sanjeev Chopra, Mission Director, National Horticulture Mission, explained three different factors to improve the cultivation as well as the condition of farmers which includes technology and market.