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<p>The vision of Salaam Namaste is to make the unheard heard and voice the unvoiced. Salaam Namaste’s mission has been to encourage active participation of people in the community so that people can lead more meaningful lives, be able to earn better, be more involved in their lives and give examples of women entrepreneurship.</p>
<p>Noida is an educational hub and has villages which are slowly ceasing to exist. It mostly comprises of residential societies and a few slums, therefore people below the poverty line are few. It was thought that a Community Radio Station in Noida can reach out to all the sections in both Noida and Ghaziabad to give them a strong voice of being heard.<br />Once it was realised that a large part of the community could be benefitted through participation, it would create waves within the community. After a dry run on September 15, 2008, the station went on air on January 15, 2009.</p>
Salaam Namaste @90.4 operates daily broadcasting 12 hours between 8:00 am – 8:00 pm everyday Monday to Sunday.
Languages of Broadcast: Salaam Namaste broadcasts in seven languages namely Hindi, English, Haryanvi, Punjabi, Bhojpuri, Bengali and Garhwali. They would also be broadcasting further in Assamese, Sindhi and Tamil.
Name of the Programme | Description |
Noida ke Saarthi | Traffic-Civic Sense, Traffic Updates, Information about routes and roads |
Dhoom Pichak Dhoom | Story-Telling |
Second-Innings Ko Salaam | Community Involvement by Senior citizens group discussing issues of Old age homes, recreation, earning possibilities and engagement in society works, etc |
Hum Mein Hai Dum | Stories on lives of Women in the Community doing a commendable job in the society, dabbawala ladies, housemaids, lady guards, lady drivers, etc. are broadcast. |
Exam–Therapy | Students are helped during Exams time with Exam tips, Suggestions, Food suggestions, Recreation exercises, etc. through on-air tuitions on Radio. This show has been successfully broadcast since 3 years. |
Source: Compendium 2011 and 2012, CEMCA and Ministry of Information and Broadcasting, Government of India.
<p>Signature Programme: Salaam Mornings. Community Participation: Recordings and ideations through regular meetings. Innovations in Format: A programme Noida Ke Saarthi that was exclusive made for auto drivers with a focus on pushing up their incomes features auto-drivers who get an opportunity to express themselves. Similarly, another programme Second Innings Ko Salaam has been a big hit with senior citizens and retired people.</p>
<p>Funding and Partnerships The initial funding as well as recurring expenditure came from IMS Noida but now Salaam Namaste plans to tap advertising and raise sponsorships for its programmes from business houses and the government.</p>
<p>The programme for senior citizens Second Innings Ko Salaam has participation of the elderly people from old age homes who often get emotional. Participation in the programmes has gone up over the years, particularly as new listeners join in with every passing day.</p>
Salaam Namaste, IMS College, A8B, Block C, Institutional Area, Noida – Sector 62, Uttar Pradesh.
Phone: 9717411111, 9717236868, 120-479 8889
Email: vchabaria@gmail.com
Frequency : 90.4000015258789
Broadcast hours : 08:00 – 20:00 Hours
Established in : 2009-01-15
Org. / Institution :
Language : NA