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Value Addition and Nutrition - Promo (Kannada)

This promo is produced by Krishi Community Radio Station in karnataka. It includes information on value addition of food and food products.

Participants: Sudharani , Vijayalaxmi & Archana
Experts: Prof S Devendrappa
Programme Format: Radio Spot
Date of Broadcast: 0000-00-00
Date of Upload: 2013-10-26 03:41:10
File Format: MP3
Themes: Health --> Healthy Living

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Krishi CRS

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Mission & Vission

<p>Krishi Community Radio is dedicated to the service of agriculture and the rural community, keeping in mind agriculture is India&rsquo;s largest economic growth sector and widespread in the rural community.As part of its mission Krishi Community Radio is engaged in active involvement of farmers in production of programmes. The Krishi Community Radio Station creates a platform for the farmers and alsolooks at preserving local culture of the farmers.</p>

Genesis

<p>The University of Agricultural Sciences, Dharwad, has been catering to the needs of the farming community in North Karnataka. Krishi Community Radio Station was established to empowerfarmers by providing them information on scientific cultivation and solution to problems; documenting best practices of farmers and self-help groups. Community Radio also plays a vital role in disseminating knowledge through which women caneasilyacquire knowledge.The University felt that focusing on issues relating to health, nutrition, environment, agriculture and rural community development would help.</p>

Thematic Focus

KCRS Dharwad @90.4 MHz is the first Agricultural University CR Station in the country. We broadcast for 6 hours daily in two slots. 6:00 am – 9:00 am and 5:00 pm – 8:00 pm

Language of Broadcast: Kannada

Name of the Programme Format Timing Description
Krishi Chintana Reality show (Practical experience sharing) Time: 5:50 pm to 6:00 pm and 6:50 am to 7:00 am (Every Monday to Saturday) Farmers share their practical experience, knowledge, problems and solutions and give talk on actual practices on different crops. 40 elite farmers have been identified to share month wise or season wise agricultural practices followed. KCRS is creating a reality show as a regular feature. 63 percent of farmers were aware of this programme
Varada Basanna Colloquial talk, Discussion, Chat, Song; Narration Time: 6:45 pm to 7:00 pm and 7:45 am to 8:00 am (Every Monday to Sunday) The knowledge based episodes on animal husbandry on hygiene of cowshed, control of endemic and epidemic diseases, nutritional aspects are being broadcasted every day. Our recent survey indicates that 65 percent of farmers were interested to listen to this programme. This programme also highlights the farmers’ innovations around coverage area.
Health programme Skit, Drama, Features, Spots, Interview, Songs Time: 7:00 pm to 7:15 pm and 8:00 am to 8:15 am (Every Friday and Sunday) The vulnerable groups such as Lactating, Pregnant women and children are informed on food, hygiene, sanitation, health and nutrition for their day to day life. 70 percent of the listeners are aware of this programme. In addition many times information on indigenous knowledge i.e., like home remedies is aired.
Planet Earth Interview, phone call, phone out, spot, drama, chat, songs Time: 7:00 pm to 7:15 pm and 8:00 am to 8:15 am (Every Friday and Sunday) Series programme produced by KCRS. This programme provides information on climate change on agricultural crops, pollution, environment problems, and climate related uncertainties, on human and animals encouraging farmers to adopt new technologies to improve their yields and fertility of their soils.
Hints to the farmers Combination of Voicestraight talk, information and spots Time: 6:00 pm to 6:15 pm and 7:00 am to 7:15 am (Monday to Sunday) This is a programme which gives hints related Agricultural crops, Horticulture, Animal husbandry, sericulture, Home science, etc. various types of information for programme is compiled once in fifteen days from the scientists of the university of Agricultural sciences, Dharwad.

 Source: Compendium 2011 and 2012, CEMCA and Ministry of Information and Broadcasting, Government of India.

 

Programme

<p>Signature Programme: Krishichintana, Varadabasanna, Krishi CR spots ,Belejeevana, Scientist and Farmer&rsquo;s forum , Insect Life Style. Community Participation: In order to get an effective content, Krishi Community Radio hasempowered rural youth, school students and dropouts, farmers, community members,self-help groupsleaders and officers of input agencies and NGO&rsquo;s. For instance, over half the area&rsquo;s farmersare involved in the KrisshiChintana programme. There has been a lot of impact, in terms of information for women in the community. Programmes on childcare, food and nutrition, health programmes,income generating activities help the women in the communities. Innovations in Format: Skits, drama, interviews, documentaries, reality shows, game shows, &lsquo;straight talk&rsquo;.</p>

Partnership & Funding

<p>Funding and Partnerships The University of Agriculture Sciences, Dharwad funded the station at the time of inception. The station is amply supported by the development grant of the University, Department of Agriculture, Akshaya Global Fund, Input Agencies, and also sponsored programmes from NABARD and Jindal Seeds.</p>

Impact & Stories

<p>The awareness camps in the villages impart important information on subjects like health. The station ensures SMSs and phone calls are made to the respondents. Many people like Sangappa H, Kamalapur of Dharwad, have discovered their diseases and been cured, due to the information on radio. The radio programmes have been very instrumental in spreading knowledge among the community about health, environment and well-being.</p>

Team

<p><strong>Core Team:</strong><br />L Krishna Naik, Devendrappa S and KarunaMalshet</p> <p><strong>CRMC Members:</strong><br />Vice-Chancellor, director of extension,director of research, deans of departments of agriculture, horticulture, forestry, home science, animal husbandry, programme officersand directorof AIR Dharwad.</p>

Contact Details

Krishi Community Radio Station, Directorate of Extension, University of Agricultural Sciences, Dharwad-580 005, Karnataka
Phone: 09448497356, 836-2440050
Email: kcrsuasd@rediffmail.com

Quick Info

Frequency : 90.4000015258789
Broadcast hours : 06:00 – 09:00 and 17:00 – 20:00 Hours
Established in : 2007-05-17
Org. / Institution :
Language : NA

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