14374 Audio Programmes | 34 Languages | 198 CR Stations | 84 CR Initiatives | and growing...
Frequency : 90.4MHz.
Broadcast hours : 12
Established in : 2005-03-07
Org. / Institution : IIIM Campus, Jaipur
Language : Hindi
IIIM Campus, Jaipur-302 020, Rajasthan
Mission and Vision
Partnership & Funding
Partnership & Funding
Radio 7 aims to provide informative programmes to our listeners and the community while following the ‘InfoEdutainment’ motto adhering to the moto of ‘fun and learn’ and we are implementing it to help communities in areas like education, health, culture, languages, peace, growth and problem solving. Aiming to becoming their need, Radio 7’s mission is conveyed through its tag line“SadaaAapkeSaath!”– conveying the message that we are always with the community.
Indian International Institute of Managementoffers a course in mass communications and journalism. Besides this, the organisation is committed to giving the voiceless an opportunity to air their concerns. The need to help our students gain hands-on experience while also helping communicate theneeds of the community existed.Initially it was a struggle to impart quality lessons on radio journalism and had to learn with a hit-and-trial approach.
Social, Women Empowerment, Promotion of Local Culture, Health & Hygiene, Environment & Cleanliness, Inspirational & Motivational, Informative & Educational.
Signature Programme: ‘Ek Mod ZindagiKa’, “Marudhar –Ekjhalak”(Marudhar literally means, theland of desert), Parwaaz, Hamara Paryawaran, Zaraa Si Baat, Sehatnaama, Anubhav Ki Pathshala. Community Participation: We involve community members along with our students and staff members to reach out to listeners and provide them with information and guidance in areas like education, health, awareness, culture and language among others. Innovations in format: Our most innovative format is a documentary series, “Ummeed se bhariZindagi” incorporating various formats such as interviews, nukkad natak, expert-talk, phone-ins, surveys etc. The format helps students collect information, check the awareness levels of the community through surveys to prepare scripts. The facts and figures are supported by expert talks and interviews with the people working on theissues. In doing so, the format couples information from experts and their opinions with drama and accommodates phone-in for the audience to clear get their doubts.
Funding and Partnerships Funding is supported by other sister institutions of this institutional network. The studio was setup on a turn-key basis with an additional transmitter procured from BEL. We do not air sponsored programmes and advertisements and so sustainability is an issue.
There has been much to learn, especially since we had no peers to learn from in Jaipur. For instance, we have learnt that a cliché is not well received by the listeners but ‘Hinglish’ was. Listener feedbacks suggested that listeners look forward to a change in the monotonous scheme of things, especially on formatting lines.